Stouffers' Introduces Radical New Ad Campaign, Raises Eyebrows.

In a move to intended to "match the cutting edge nature of Stouffer's products" Stouffer exec's released the above banner. Instead of the usual "click here" banner they utilize reverse pyschology by adding a script style "don't" in front. Gen X'ers no doubt jaded by the saturation of banner adds will be intrigued and forced to do the opposite and click to find out more about frozen microwavable sandwich treats.

Marketing Director, Dick Jerkface is laughing all the way to the bank. "In the past our advertising wasn't connecting with young people. People weren't clicking where we would like. This way the kids can feel they aren't doing what we want and still provide them with up to date information on presertive laden instant food products. It's pure genius."

The linked site includes a newsletter designed to keep you current on the latest 20 cent coupons. Plus wacky games and a social networking aspect. People can stay connected, interact with other processed consummible fans and access a "Stouff' Yer Face" section where users are able to post pictures of themselves eating Stouffer's.